Use treats to encourage the alternate behaviours you want. It’s all about timing. If you are giving your dog treats while your dog is being ‘reactive’(growling, barking etc.) in an attempt to distract or ‘create a positive association’ with the people or animals your dog is reacting to, or jumping up on, you may in fact be rewarding and encouraging that reactionary behaviour.
Instead, try to work below thresholds/distances of ‘reaction’ (the aim is for these to decrease over time) and only reward immediately AFTER your dog has behaved in a more positive way, Selina McIntyre, Dog Behavioural Consultant & Dog Trainer, Dogs Best Friend.
Admin - 07:55:20 @ Puppies, Guy Fawkes and similar stressors for dogs, 'Walking the Dog' and all associated..., General Training, Reactionary Behaviour, Visitors and your Dog, Cars/Vehicles and your Dog